Is It Possible to Measure Online Purchasing Intention Trough Technology Acceptance Models?
نویسندگان
چکیده
منابع مشابه
Sales Promotion and Purchasing Intention: Applying the Technology Acceptance Model in Consumer-to-Consumer Marketplaces
This paper studies the impact of sales promotion on consumers’ intention to purchase online in the setting of a consumer-to-consumer (C2C) marketplace. The research is grounded in the theory of Technology Acceptance Model (TAM). We test a number of hypotheses empirically about the relationship between online sales promotion, TAM and C2C online purchasing intention. The finding of this study sug...
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ژورنال
عنوان ژورنال: Journal of Internet and e-business Studies
سال: 2020
ISSN: 2169-0391,2169-0391
DOI: 10.5171/2020.316989